Leona Long began her career at a Los Angeles public relations and marketing communications agency specializing in health. She learned the ins and outs of placing her clients’ stories into news by working at three Los Angeles television stations. As a lead writer for Long Beach Magazine, Long wrote cover stories about Cameron Diaz, Snoop Dogg and Billie Jean King.
As the public information officer for the University of Alaska Fairbanks College of Rural and Community Development, Long designed and implemented the first strategic communications effort for the university’s five rural campuses and Indigenous programs. Her work in
Long has volunteered more than 300 hours to help rural Alaska Native communities share their stories in the news. Her strategic storytelling advocacy and PR counsel helped ensured that Beaver’s Cruikshank School stayed open after losing state funding in December 2015. A year later, she arranged for the New York Times to share the community’s story. She also helped Allakaket take a public no tolerance stand against methamphetamine in their community. She co-presented at the 20 First Alaskans Elders and Youth Conference’s plenary session. Long also writes for First Alaskans magazine.