"Subsistence Alaska village fights mining road"

​In October 2013, Leona  donated her expertise in media relations to the “Rock the Native Vote” concert in Fairbanks. She arranged a front-page story about the concert that ran in the Fairbanks Daily News-Miner as well as a “Best Bet” A-2 calendar listing and for KXD television to interview Alaska Native leaders. The News-Miner story was syndicated by the Associated Press.

PJ Simon & American River Renegades

Rock the Native Vote Concert

The Road to Ambler Mining District

Associated Press headline on July 27-28, 2014

This campaign placed third in public affairs in the PRSA Alaska Aurora Awards.

At the request of PJ Simon, Second Chief Allakaket Tribal Council, Leona helped raise awareness about how building a road to Ambler Mining District would negatively impact Alaska Native subsistence. She arranged for the Fairbanks Daily News-Miner and other media outlets to attend and cover the July 24-25, 2014 community meeting in Allakaket with state officials. The Associated Press syndicated the News-Miner coverage.  
Additionally, News-Miner reporter Matt Bruxton covered the subsistence village's recycling program while he was in Allakaket. This story was also syndicated by the Associated Press. 

Leona designed and executed a communications plan for PJ Simon who starred in American River Renegades, an Animal Planet reality show about tough guys who make their living off the river. PJ never wanted to be a TV star. It was an opportunity for him to show a national audience the generosity of subsistence and the traditional Alaska Native way of life.

"Some are born great, some achieve greatness, and some hire public relations officers." ~ Daniel J. Boorstin