Michelle King Robson Case Study
Healthy Women, Healthy Choices

I launched Arizona philanthropist Michelle King Robson’s 2006 media relations campaign to raise awareness about hormones and women’s health.  At that time, Michelle had little media exposure.  I arranged for Michelle to be interviewed by the Wall Street Journal health columnist Melinda Beck, internationally syndicated radio show 51 Percent radio shows and print publications such as the Arizona Republic, Frontdoors, a Phoenix society magazine, and North Valley magazine as a patient advocate discussing bio-identical hormones and offering tips on how women could stand up for health care rights.


The media relations effort was instrumental in a grass roots campaign that bombarded the FDA with more than 50,000 letters from women protesting the petition to ban and regulate the compounded hormones that women take for relief from menopause symptoms as well as give a voice to women too beleaguered by the fog of illness and confusion to speak for themselves.  This campaign exploded and has since become the philanthropist’s women’s health care foundation and website, www.EmpowHer.com.  In 2010, Robson testified on behalf of "The Pink Pill" To The FDA Advisory Panel.

Torrance Memorial Medical Center
Simantha Media Relations Case Study

In August 2009, I managed the media relations project that garnered more than 200 media placements for Torrance Memorial Medical Center.  The hospital hosted a baby shower for Sim baby Simantha, an educational tool for students and staff members in its clinical skills lab. The media event was covered locally by the Daily Breeze newspaper and Los Angeles television stations, KCBS-TV, KCAL-TV and KTLA-TV.  The television coverage was syndicated to more than 200 stations across the country.  The Associated Press syndicated the Daily Breeze piece.  The Los Angeles Times ran a story and also featured Simantha on their breaking-news blog, L.A. Now.

Health Care Portfolio

Press releases
Public relations plan

"Some are born great, some achieve greatness, and some hire public relations officers." ~ Daniel J. Boorstin

Health Care Public Relations & Marketing

Hibakusha Case Study

Providence Little Company of Mary

In July 2007, Leona managed the media relations project that garnered local, state, national and international media for Providence Little Company of Mary-Torrance’s efforts to provide extensive medical examinations and counseling by a team of physicians from Japan and the United States and experts in radiation-related disease and illness to the more than 150 “hibakusha” (survivors of the Hiroshima and Nagasaki atomic bomb attacks) living in Southern California.  The Associated Press Wire and Television, all Los Angeles area television and radio news stations,Los Angeles Times, Daily Breeze as well as Japanese-language television, print and radio outlets covered the examinations and press conference.

Photo by Providence Little Company of Mary.