"Some are born great, some achieve greatness, and some hire public relations officers." ~ Daniel J. Boorstin

UAF Rural Campuses Portfolio

Public relations and marketing plan
2013 marketing report
I-AC rural outreach guide for university staff 
Tribal Management Facebook campaign
Garage sale for Yukon River flood relief
Construction Trades Technology testimonial video
Lonny Strunk profile   UAF   Delta Discovery
Bristol Bay Campus Nursing Students    The Bristol Bay Times
Without prior experience working with Alaska Native or rural communities, Leona created an award-winning strategic communications plan that is UAF's first marketing and public relations effort specifically targeted to rural Alaska communities. She splits her time between University of Alaska Fairbanks' College of Rural and Community Development and Interior-Aleutians Campus. 

She interviewed Alaska Native leaders and students about the needs of the rural communities and identified ways she could promote Interior-Aleutians Campus and UAF's higher education and vocational training opportunities.
The publicity component has resulted in media placements in Fairbanks Daily News-Miner, The Council (Tanana Chiefs Conference newsletter), Cornerstone (university faculty and staff newsletter), local television news, In the Loop and public broadcasting radio stations, the primary communication method in rural communities.  

“Leona has a breadth of personal experience, yet maintains an openness and respect for others' experiences and opinions.  This approach has made her particularly effective in reaching out to and  working  with Alaska's rural communities."
~Letter of Reference available upon request